Holistic Marketing /SustainableMarketing

Holistic Marketing is a marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It refers to the adoption of those marketing services that create better businesses, better relations and a better world without causing any harm to environment. Successful holistic marketing requires effective relationship marketing, integrated marketing, internal marketing, and  performance marketing.

Relationship Marketing

The concept of customer service led to a new concept called relationship management. As competition increased, the organization started to realize the importance of customer value. They realized that it’s not just always low prices, but also other aspects like delivery, image, brand associations and the relationship with the customers becomes key factors. The ultimate aim of a relationship marketing approach is for the customer to become a ‘partner’ of the organization, by contributing to marketing decisions through a one-to-one relationship.

Internal Marketing

Internal Marketing is based on the fact that the employees are the internal customers of a company. Employee satisfaction is the utmost important for a firm to achieve its goal. Internal Marketing ensures building a skilled and self-motivated workforce and that every member of the organization properly understands the company’s marketing orientation and philosophy towards the customer satisfaction. Internal marketing is also about maintaining harmony and co-ordination among various marketing functions and activities within the organization. There should not be any conflicts within the marketing department or between marketing and other departments because that would somehow negatively affect external marketing also.

Integrated Marketing:

Integrated Marketing is the tactical delivery of blended strategy to ensure that you capture all touching points with your clientele. As we are morphing into a more digital arena we are seeing an increasing trend of consumers using different forms of communication with respective brands through various platforms.

Social Marketing:

Cause-related Marketing supports a cause. Different kind of organization conduct social  marketing in India that includes, government, autonomous institutions, foundations, NGOs etc. Choosing the right goal and objective of social marketing is difficult. Corporate social responsibility is one of the major part of every major player.

HOLISTIC APPROACH OF RELISPRAY

Relationship marketing: Relispray connects to the consumers as the instant pain reliever brand (brand identity is disseminated through various advertisements and promotions). The brand loyalty level is very high as it is the 1st ever pain reliever spray in India. The brand value is also created because of the legacy of its parent brand Midas Care Pharmaceuticals Pvt. Ltd..

Internal marketing: Midas Care's approach to its human resource is premised on the fundamental belief in fostering meritocracy in the organization which promotes diversity and offers equality of opportunity to all employees.

Integrated marketing: The integrated message for Relispray is that it’s a instant pain reliever spray. Relispray’s tagline Relispray- with Deep Damage Repair Technology helps in avoiding confusions in the brand message that a consumer receive through different media. Relispray through the appropriate media mix i.e. Television, BTL activities, Sponsoring sports events reaches its target audience effectively

Social Marketing: All these green projects and initiatives undertaken by Midas Care Pharmaceuticals Pvt. Ltd. have a positive impact on the society. It goes a long way in maintaining and improving the state of the environment. Midas Care is one of the first companies to stop using CFC's and completely reformulate all products to non CFC formulations to help protect the environment. Midas Care has also won the prestigious ICICI - CNBC TV18 Emerging India Award 2013 for the 'Most Socially Responsible SME' for its Midas Care SwarnPrabha initiative.