CONSUMER BEHAVIOR : It is the study of how individuals,
groups, and organizations select, buy, use, and dispose of goods, services,
ideas or experiences to satisfy their needs and wants.
MODEL OF CONSUMER BEHAVIOR
ORGANISATIONAL
BUYING BEHAVIOR:
Organizational
buying is the process of decision making by which an organization establish the
need for purchased products and services and identify, evaluate and choose
among alternate brands and suppliers. A business market consists of all the
goods and services used in the production of products in other companies
(primarily including agriculture, forestry, fisheries; mining, transportation,
communication, banking, finance, insurance, distribution and services)
RELISPRAY
ü Midas Care has in-house formulation manufacturing
ü They also manufacture their own cans
ü Regular Checks are done by Midas Care
No comments:
Post a Comment