Brand & Branding

American Marketing Association defines brand as a "A Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."  The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is TRADE  name.’

ELEMENTS OF BRANDING

Brand Name : RELISPRAY

                              The term 'RELI'-SPRAY came from the word "RELIEF"

Brand Logo :

                                

Brand Tagline :  "Deep Damage Repair Technology"

Brand Promise : "Dard Ko Rakhe Door Bahut Door..."

(Is To keep the pain miles away from you)

Brand Equity :

AMA defines brand equity as "A phrase used in the marketing industry to try to describe the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well known names. "

The Brand Equity of RELISPRAY is very high as it is the 1st pain reliever spray in India manufactured by Midas Care Pharmaceuticals Pvt. Ltd. one of the leading pharmaceuticals company in India and the product is more than 20 years in the market. The advertising spent of Relispray is low as compared to its competitors, it capitalizes on its brand equity and it sells based on its image