Product
Mix means the full set of products offered
for sale by an organization. The product mix includes all product lines and
categories. Some of the key elements of product mix of
Relispray can be viewed through the parent company Midas Care Pharmaceuticals for better understanding.
The
Dimensions of Product Mix are :
Product Width : The different number
of product lines that a company offers
to its customers is the width of the company.
Product Length : The length of
the product mix refers to the number of the products in a category.
Product Depth : The number of products within the product
line refer to the product depth in product mix
CONSISTENCY: Consistency refers to how
closely are the products of the product line related to each other in terms of
taste ,price, production, distribution etc. which distinguishes one product of
that company from the another product of the same line or category
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