Marketing Mix

The Marketing Mix : The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer and it is often associated with 4 P's i.e.

1.      Product

2.      Price

3.      Place

4.      Promotion

Product:

 “A bundle of attributes (features, functions, benefits, and uses) capable of exchange or use; usually a mix of tangible and intangible forms. Thus a product may be an idea, a physical entity (a good), or a service, or any combination of the three. It exists for the purpose of exchange in the satisfaction of individual and organizational objectives.”

        

RELISPRAY is a new to the category product. It is the 1st pain reliever spray in India launched in 1986 by Midas Care Pharmaceuticals Pvt. Ltd. one of the leading pharmaceuticals company in India.

Promotion:

The various communication techniques such as advertising, personal selling, sales promotion, and public relations/product publicity available to a marketer that are combined to achieve specific goals.

The success of RELISPRAY has been the result of sound product quality  and astute advertising. It uses various promotional tools to promote the product.

Price:

The formal ratio that indicates the quantities of money goods or services

 needed to acquire a given quantity of goods or services

Place:

Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.

    

            

DISTRIBUTION OF RELISPRAY

ü  Maharashtra and Gujarat the distribution is strong.

ü  In north and south of India the distribution is moderate.

ü  In East India the distribution is very less.