Sunday, 20 July 2014

Customer Value

Customer Value

Customers derive value and satisfaction from the product in their own perceived ways. Customer value is essentially what the brand/product does for the customer so as to meet the customer's expectations and perceptions about the product.

                                  


Total customer cost is the perceived cost incurred by the customer in terms of a cumulative of the monetary and non-monetary costs(time and energy) components to evaluate, obtain, use and dispose of the given product. Total customer benefit is the perceived value of the economic, functional and psychological benefits from the product, service, people and image.

Customer Perceived Value(CPV) is the difference between the  prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives. Thus, it is the anticipated benefit from a consumer's perspective of a product or service keeping in mind the price that the customer had to incur.

Relispray has varied customers and it successfully delivers customer value through the following :

High Efficacy : As the micro fined particles of time tested medicines are sprayed with high pressure it achieves better absorption through tissues resulting high efficacy.

Convenience of Application : Simply press the Relispray’s nozzle. There is no need of rubbing with hand, no need of cotton, its non messy, non greasy for the patients.

Quick Relief : The onset of pain relieving action of Relispray is quite fast. Relispray Pain Relief with its micro fined particles penetrates deeply into epidermal layer of the skin quickly and ensures complete relief in minutes.

Higher Safety : Unlike balm and creams which requires vehicle like paraffin or cream to carry medicine, Relispray is delivered with the help of aerosol resulting into less requirement of active ingredient. Thus, lesser active ingredient gives lesser side effects. There are no chances of cross contamination as medicine is not touched by hand and so the container can be used by other patients as well.

No Contamination : Being packed in air tight atmosphere Relispray remains protected from contamination.
  
Easy to Carry : Relispray Pain Relief is packed in handy containers which is easy to carry. As per your requirement Relispray is available in 4 pack sizes of 20g, 40g, 70g & 135g.

Stable Formulation : Medicament is packed in fool proof air tight container under extremely safe conditions. Highly inert excipient with highest grade pharma manufacturing practice ensures high stability of a product for a long time.

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