Customer Value

Customer Value

Customers derive value and satisfaction from the product in their own perceived ways. Customer value is essentially what the brand/product does for the customer so as to meet the customer's expectations and perceptions about the product.

                                  

Total customer cost is the perceived cost incurred by the customer in terms of a cumulative of the monetary and non-monetary costs(time and energy) components to evaluate, obtain, use and dispose of the given product. Total customer benefit is the perceived value of the economic, functional and psychological benefits from the product, service, people and image.

Customer Perceived Value(CPV) is the difference between the  prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives. Thus, it is the anticipated benefit from a consumer's perspective of a product or service keeping in mind the price that the customer had to incur.

Relispray has varied customers and it successfully delivers customer value through the following :

High Efficacy : As the micro fined particles of time tested medicines are sprayed with high pressure it achieves better absorption through tissues resulting high efficacy.

Convenience of Application : Simply press the Relispray’s nozzle. There is no need of rubbing with hand, no need of cotton, its non messy, non greasy for the patients.

Quick Relief : The onset of pain relieving action of Relispray is quite fast. Relispray Pain Relief with its micro fined particles penetrates deeply into epidermal layer of the skin quickly and ensures complete relief in minutes.

Higher Safety : Unlike balm and creams which requires vehicle like paraffin or cream to carry medicine, Relispray is delivered with the help of aerosol resulting into less requirement of active ingredient. Thus, lesser active ingredient gives lesser side effects. There are no chances of cross contamination as medicine is not touched by hand and so the container can be used by other patients as well.

No Contamination : Being packed in air tight atmosphere Relispray remains protected from contamination.

  

Easy to Carry : Relispray Pain Relief is packed in handy containers which is easy to carry. As per your requirement Relispray is available in 4 pack sizes of 20g, 40g, 70g & 135g.

Stable Formulation : Medicament is packed in fool proof air tight container under extremely safe conditions. Highly inert excipient with highest grade pharma manufacturing practice ensures high stability of a product for a long time.

Buying Decision Process

A buying decision process  describes the process a customer goes through when buying a product. There are various factors that influence a consumers buying decision. The factors are mentioned as below:

Cultural, Social and Personal Factors: 

ü  Culture

ü  Subculture

ü  Social class

ü  Reference groups (such as family)

ü  Personal factors (such as personality, family life cycle, and lifestyle) exhibit significant influence on consumer buying 

Psychological Processes : Apart from socio-cultural factors, psychological processes combining with certain consumer characteristics resulting in decision processes and purchase decisions. The factors are :

ü  Motivation

ü  Perception

ü  Learning

ü  Memory

Buying Decision Process

The process through which the consumer arrives at the buying decision can be explained using the five-stage buying decision process by John as follows:-

Buying Decision Process for RELISPRAY

The five questions that requires answer for :

1.Who buys the product?

The target audience of Relispray is defined as per the demographics and psychographics:

Demographics :

ü  Age : 15-54 yrs.

ü  Gender: Male & Female

ü  SEC:  AB

Psychographics :

ü  Interests:

ü  Attitudes:

ü  Values : Effectiveness,

ü  Behavior: People

2. What problem will this product solve?

Relispray's focused pressure nozzle ensures that the pain healing molecules penetrate deeper into the skin, straight to the source of the pain giving you relief.

                                                        

3. Which attributes are important and why?

Relispray uses the world's most effective and precise Ayurvedic formulation to offer safe, drug-free pain relief. Each ingredient is carefully picked to deliver optimum and long lasting relief. Studies have shown that recurring pain can be dealt with better using Relispray rather than most other pain relievers. Relispray's focused pressure nozzle ensures that the pain healing molecules penetrate deeper into the skin, straight to the source of the pain giving you relief.

     

4. If this decision is the first time, how will it go? If it is repeat, how will it go?

If the decision is for the first time, it would be influenced by advertisements and promotions, recommendations from doctors or medical, word of mouth- opinions from friends or relatives. The repeat purchase directly depends on performance of the product at trial use

5. How was the deliberation while making the decision?

The brand image, pricing and the perceived product performance are the important factors that are able to drive the trial purchase. 

Introduction

RELISPRAY :Introduction

                   

Relispray, India's first pain relieving spray started its journey with Midas Care Pharmaceuticals in 1986. And till date is still growing and innovating. Every day, fighting pain and fighting for a healthier life. With a unique natural formulation of Wintergreen, Camphor, Turpentine Oil and other ayurvedic ingredients, Relispray aims to make pain less painful and pain relief more effective. Relispray's Deep Damage Repair Technology, penetrates to the root of the pain, heals damaged muscles and keeps the pain away longer. Giving pain relief that is unmatched by any other pain reliever spray.

Relispray Pain Relief Composition :

Winter Green Tel – 20.0

Karpura – 10.0

Turpentine Oil – 10.0

Nilgiri Ka Tel – 6.0

Pudina Ka Phool – 4.0

Lavang Ka Tel – 1.0

Cinnamon Oil – 0.5

Solvent & Propellant q.s to 100.0